鎴嚦 2023 骞 11 鏈堬紝鐩墠璁㈤槄浜烘暟鏈澶氱殑 YouTube 棰戦亾鏄 T-Series锛屾嫢鏈 2.53 浜胯闃呰咃紝鑰屼笖杩樺湪涓嶆柇澧炲姞銆傝嚜 2019 骞 4 鏈 14 鏃ヤ互鏉ワ紝璇ラ閬撲竴鐩翠綅灞呮棣栥傚嵃鍦拌鍜屽嵃搴﹂煶涔愬巶鐗岀殑 T 绯诲垪锛屾墭绠″甫鏈夎糠浜烘瓕鏇插拰 YouTube 鐭墖鐨勯煶涔愯棰戙
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璁㈤槄浜烘暟绗簩澶氱殑YouTube棰戦亾鏄疢rBeast锛屾嫢鏈2.1浜胯闃呰呫傝繖鏄釜浜烘寔鏈夌殑鏈楂樿闃呰呫侻rBeast 鏄竴浣嶇編鍥 Youtube 鍐呭鍒涗綔鑰咃紝浠栭氳繃绮惧績绛栧垝鐨勬寫鎴樺拰璧犲搧涓鸿嚜宸卞垱閫犱簡涓涓悕瀛楀苟鎴愪负涓栫晫鐜拌薄銆
璇ュ悕鍗曞寘鎷 Cocomelon銆丼ony Entertainment銆並ids Diana Show銆丳ewDiePie銆丩ike Natstya銆乂lad and Niki銆乑ee Music Company 鍜 WWE銆
1. 闊充箰瑙嗛
鏈澶 YouTube 瑙傜湅娆℃暟
瑙傜湅娆℃暟鏈澶氱殑闊充箰瑙嗛 |椴ㄩ奔瀹濆疂
杩欐槸鎴戜滑鍒朵綔鐨勯煶涔愯棰
鎴戜滑涓庡浼﹀鐨勫緥甯圥aulette Nnorom鍚堜綔锛屽埗浣滀簡涓涓姩鐢婚煶涔愯棰戙傛垜浠埗浣滃姩鐢昏鏁呬簨瑙嗛宸茬粡鏈変竴娈垫椂闂翠簡锛屼絾杩欐槸鎴戜滑绗竴娆℃牴鎹瓕鏇茬殑姝岃瘝鍒朵綔鍔ㄧ敾瑙嗛銆
杩欐槸鎴戜滑鍦–reamy Animation浠庝簨鐨勪紬澶氭湁瓒i」鐩箣涓銆傚鏋滄偍闇瑕佸姩鐢婚煶涔愯棰戯紝璇烽殢鏃朵笌鎴戜滑鑱旂郴锛屾垜浠皢绔瘹涓烘偍鏈嶅姟銆
YouTube涓婃渶鍙楁杩庣殑瑙嗛
鏍规嵁 Statistica 鐨勭爺绌剁粨鏋滐紝瀹冭〃鏄庨煶涔愯棰戞槸 YouTube 涓婃渶鍙楁杩庣殑瑙嗛鍐呭绫诲瀷銆
2023 骞磋鐪嬫鏁版渶澶氱殑 YouTube 瑙嗛鏄 Baby Shark Dance 瑙嗛锛岃鐪嬫鏁拌揪鍒版儕浜虹殑 123 浜挎锛岃屼笖杩樺湪涓嶆柇澧炲姞銆
杩欐爣蹇楃潃涓绉嶅濞变箰鐨勬复鏈涚殑瓒嬪娍锛屾瘮浠讳綍鍏朵粬瑙嗛鍐呭閮芥洿閲嶈銆傛垜浠彲鑳藉苟涓嶉兘鏄ソ姝屾墜锛屼絾浣犲彲浠ュ埄鐢ㄥソ姝屾墜鍜岄煶涔愬鐨勬妧鑳斤紝鍒朵綔涓涓彲鑳戒紶鎾紑鏉ョ殑闊充箰瑙嗛鎴栧彯褰撳0銆
2. 浜у搧瑙嗛
鍑鸿壊鐨勪骇鍝佹紨绀鸿棰戝湪涓汉灞傞潰涓婁笌鎮ㄧ殑鍙椾紬寤虹珛鑱旂郴锛屽苟甯姪鎮ㄦ洿濂藉湴閿鍞骇鍝併傛渶鎴愬姛鐨勮棰戝埗浣滆呯煡閬撳浣曞埗浣滀竴涓棦鏈夎叮鍙堣兘鏈夋晥鍦伴攢鍞綘鐨勪骇鍝佺殑瑙嗛銆傝繖浜涜棰戦潪甯稿ソ锛屽緢鏈夎叮锛岃浼椾笉浼氳寰椾粬浠鍗栦簡浠涔堜笢瑗裤
杩欎釜 SaaS 浜у搧瑙嗛鏃㈡湁瓒e張鏈夎叮锛岃屼笖寰堟銆傝瑙嗛杩呴熶紶鎾紑鏉ワ紝骞跺府鍔╀績杩涗簡浠栦滑鐨勪笟鍔★紝浠栦滑鐨勪骇鍝佷竴鐐岀孩銆傝嚦浜庝粬浠殑浜у搧鏄惁鍜岃棰戜竴鏍峰ソ锛岄偅鏄彟涓澶╃殑璇濋浜嗐
B2B 瑙嗛鍙兘娌℃湁 B2C 瑙嗛閭f牱鐨勭伒娲绘э紝浣嗙粡楠屼赴瀵岀殑瑙嗛鍒朵綔鍏徃鍙互甯姪鎮ㄧ‘瀹氬摢绉嶇被鍨嬬殑瑙嗛鏈閫傚悎瀹炵幇鎮ㄧ殑鐩爣銆
3. 瑙嗛闈㈣瘯
瑙嗛閲囪鏄渶鍙楁杩庣殑鍟嗕笟瑙嗛涔嬩竴銆傚湪褰崥绀剧綉绔欎笂锛屾垜浠彂鐜板江鍗氱ぞ鍜屽瘜鍥介摱琛岄兘鍒╃敤浜嗐婂ぇ鍗烽瞾瀹炬柉鍧︾銆嬬殑鍙楁杩庣▼搴︺傚湪浠栦滑鐨勮棰戦噰璁夸腑锛屽嚡闆烽泦鍥㈢殑浜夸竾瀵岀縼鍒涘浜轰富鎸佷汉閲囪浜嗙煡鍚嶄汉澹
4. 瑙h瑙嗛
鍔ㄧ敾瑙h瑙嗛浣滀负涓绉嶈惀閿宸ュ叿鍜岀綉绔欑櫥闄嗛〉闈㈣棰戝凡缁忚秺鏉ヨ秺绐佸嚭銆傚尰鐤椾繚鍋ャ佺瀛︺佸伐绋嬨侀噾铻嶇瓑涓婚闈炲父澶嶆潅銆傝繖灏辨槸鎴戜滑闇瑕佽棰戝唴瀹规潵瑙i噴闅句互鐞嗚В鐨勬蹇靛拰鎯虫硶鐨勫湴鏂广
浠ヨ繖涓棰戜负渚嬶紝浠涔堟槸 ChatGPT銆傝瑙嗛璇曞浘瑙e喅涓涓噸瑕佺殑涓婚锛屽苟瑙i噴杩欎釜浜哄伐鏅鸿兘鎶鏈蹇垫槸浠涔堬紝浠ュ強涓轰粈涔堝畠浼氭敼鍙樻父鎴忚鍒欍傛病鏈夋瘮瑙傜湅鏈夊叧鍏跺伐浣滃師鐞嗙殑绠鐭棰戞洿濂界殑鏂规硶浜嗭紝鑰屼笉鏄皾璇曢槄璇诲畠銆
鍦–reamy Animation锛屾垜浠埗浣滆繖浜涚被鍨嬬殑瑙嗛宸茬粡鏈夊崄澶氬勾浜嗐傛垜浠笌灏忓瀷銆佷腑鍨嬪拰澶у瀷缁勭粐鍚堜綔锛屽垱寤哄惛寮曞拰鎺ㄥ姩缁撴灉鐨勫唴瀹广
鍔ㄧ敾瑙嗛浣滀负涓绉嶈惀閿宸ュ叿鍜岀綉绔欏惛寮曞姏宸茬粡鍙戝睍澹ぇ銆備汉浠绘槸鍦ㄥ鎵捐В鍐虫棩甯搁棶棰樼殑鏂规硶銆
娌℃湁姣旇鐪嬭В閲婃煇浜嬪浣曞伐浣滅殑瑙嗛鏇村ソ鐨勬柟娉曚簡銆傚湪Creamy Animation锛屾垜浠埗浣滆繖浜涚被鍨嬬殑瑙嗛宸茬粡鏈夊崄澶氬勾浜嗐傛垜浠笌灏忓瀷銆佷腑鍨嬪拰澶у瀷缁勭粐鍚堜綔锛屽垱寤哄惛寮曞拰鎺ㄥ姩缁撴灉鐨勫唴瀹广
5. 瑙嗛鎺ㄨ崘
鎺ㄨ崘瑙嗛鍙互鎻愰珮瑙傜湅娆℃暟锛屽洜涓哄畠浠粰浜虹殑鍗拌薄鏄叕姝g殑鍜屼互鍚岃涓轰腑蹇冪殑銆係ocial Fresh鍙戠幇锛屽湪鎵鏈夊唴瀹圭被鍨嬩腑锛屽鎴锋帹鑽愮殑鏈夋晥鎬ф帓鍚嶆渶楂樸
6. 鎿嶄綔瑙嗛鍜屾暀绋
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绠鐭佸疄鐢ㄧ殑鎿嶄綔鏁欑▼鎴栧煿璁棰戦闈′竴鏃躲傛牴鎹胺姝岀殑鏁版嵁锛屽湪杩囧幓 140 骞翠腑锛屾搷浣滄柟娉曟悳绱㈤噺澧為暱浜 13% 浠ヤ笂銆傝繖瑙i噴浜嗗儚iFixit杩欐牱鐨勯閬撶殑鍏磋捣锛屽畠浣跨敤鏁欑▼瑙嗛鏉ユ帹閿鍏跺悇绉嶇淮淇伐鍏枫
7. 璇勮
寮绠辫棰戞槸涓绉嶆祦琛岀殑璇勮瑙嗛绫诲瀷銆傞氳繃涓鸿浼楁彁渚涙柊鎵嬫満鍜屽叾浠栧皬宸ュ叿鐨勮瑙変綋楠岋紝MKBHD 宸叉垚鍔熷湪 YouTube 涓婄Н绱簡杩 800 涓囪闃呰呯殑杩介殢鑰呫
8. 瑙嗛鍗氬
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DailyVee 鏄 Gary Vaynerchuk 鍦 YouTube 涓婂彂甯冪殑姣忔棩瑙嗛鍗氬锛堣棰戝崥瀹㈢殑缂╁啓锛夛紝鍙互璇存槸鏈鍏峰奖鍝嶅姏鐨勭ぞ浜ゅ獟浣撹惀閿褰卞搷鑰呬箣涓銆傛嵁浠栬嚜宸辨壙璁わ紝鍔犻噷姣忓ぉ鍙戝竷瓒呰繃鍏崄鏉″唴瀹癸紝鍏朵腑澶ч儴鍒嗘槸浠栨棩甯歌棰戝崥瀹腑鐨勯噸鏂板埄鐢ㄥ唴瀹广
9. 缃戠粶鐮旇浼
娓╁摜鍗庤棰戝埗浣滃叕鍙
瑙嗛绫诲瀷
浜轰滑鎬绘槸娓存湜鑾峰緱鏈夊叧鎮ㄧ殑浜у搧鎴栧洿缁曟偍浜у搧鐨勪富棰樼殑娣卞叆淇℃伅銆侶elp Scout 浣跨敤姣忔湀涓娆$殑缃戠粶鐮旇浼氭潵鏁欒偛浠栦滑鐨勭敤鎴峰拰娼滃湪瀹㈡埛锛岃浠栦滑浜嗚В瀹㈡埛鎴愬姛鐨勪富棰樸
10. 鐩存挱
鍦ㄤ竴椤硅皟鏌ヤ腑锛孡ivestream 鍙戠幇 80% 鐨勫彈璁胯呮洿鍠滄瑙傜湅鍝佺墝鐩存挱鑰屼笉鏄槄璇诲搧鐗屽崥瀹€傛棤璁烘偍鏄洿鎾椿鍔ㄣ佹紨绀鸿繕鏄箷鍚庤姳绲紝鐩存挱閮藉彲浠ュ府鍔╂偍鏄剧潃鎻愰珮鏀惰鐜囥
11. 娲诲姩
瑙嗛鍐呭鐨勭被鍨
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浜у搧鍙戝竷銆佹柊鍔炲叕鍦扮偣鐨勫紑涓氥侀噸澶у叕鍛娿佺ぞ浜ゆ椿鍔ㄩ兘鏄媿鎽勫熀浜庢椿鍔ㄧ殑瑙嗛鐨勭粷浣虫満浼氥侫pple 娲诲姩璁╂瘡涓汉閮借兘鏀剁湅骞跺弬涓庡叾涓傛偍涔熷彲浠ラ氳繃娲诲姩瑙嗛鍒涘缓姝ょ被鍙備笌銆
鎵鏈夎繖浜涜棰戠被鍨嬬殑鍏卞悓鐐规槸楂樿川閲忕殑鍐呭銆備负浜嗗ぇ鏀惧紓褰╁苟鍚稿紩鏇村瑙備紬锛屾偍闇瑕佹姇璧勫紑鍙戦珮璐ㄩ噺鐨勫唴瀹广傚鏋滄偍涓嶅叿澶囧唴閮ㄦ妧鑳斤紝鎮ㄥ彲浠ラ夋嫨涓庢垜浠悎浣溿
鐒惰岋紝鏄捐屾槗瑙佺殑鏄紝瑙嗛鍦ㄨ惀閿涓殑閲嶈鎬ф鍦ㄨ繀閫熷闀匡紝鍏呭垎鍒╃敤杩欎竴宸ュ叿鐨勪紒涓氬皢鍦ㄦ湭鏉ュ嚑骞磋幏寰椾赴鍘氱殑鏀剁泭銆傛潵婧愶細OD浜戝叏缃戣惀閿www.odweb.cn
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